During the editing process we constantly discussed the narrative of the entire film, even though we would not be making the entire film we wanted to have a storyline that was as detailed as possible.
When researching trailers we noticed that they will often hint towards the dramatic twist without giving too much away. We felt within our film we would reveal at the end that the step-dad was in fact the kidnapper who was involved in the abduction Esther.
To hint toward this, without being too obvious or specific, we created an end sequence of the below three shots, the dad with his eyes closed, cut to a black and white 'memory' of Esther in her bedroom looking up at him, implying a memory of before he kidnapped her, and cut back to the step-dad opening his eyes.
This shot was not too obvious as we didn't literally show the step-dad kidnapping her, it could just be seen or interpreted as a memory of his daughter. We also created mystery surrounding the subject with shots of the step dad being chased by a masked villain.
Since posting our Film Poster on Instagram, it was brought to our attention by an audience member that our poster was missing a certificate rating.
